UX Research · Product Strategy · Research Systems

I turn complex customer problems into product direction and build the research systems that help teams move with confidence.

I’m a UX researcher working across product strategy, emerging technology, and research systems. Across Amazon Ads, YouTube, Google Maps, and Fitbit, I’ve helped teams navigate ambiguity, uncover new opportunities, and turn customer understanding into product and business direction.

Work

01Generative AI · Research Strategy

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Building the research foundation for GenAI advertising

Building a research function from the ground up to guide product decisions across Amazon Ads’ emerging GenAI creative ecosystem.

02Research Intelligence

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Turning fragmented research into organizational intelligence

Building an AI-powered research system that transformed scattered customer evidence into continuously accessible intelligence across teams.

03Foundational Research

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Building the user foundation for Shorts monetization

Generative research that shaped the long-term strategy for YouTube Shorts monetization.

04Product Strategy

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Rethinking the Direct Response ads journey on YouTube

Research that aligned user expectations with business goals, shaping one of YouTube’s fastest ad format launches at the time.

05Health · 0 to 1

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Building a research program for Personal Health Records

Foundational research that uncovered unmet needs, shaped a 0 to 1 health product strategy, and created a new product workstream.

06Research Operations

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Building research systems for speed

Turning rapid research into a repeatable system for bringing user evidence into fast-moving product decisions.

I work at the intersection of research and product strategy.

I connect customer understanding with product and business context to uncover opportunities, challenge assumptions, and help teams decide what to build and why.

More about me